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 Public relations (PR) is the
managing of internal and external communication of an organization to
create and maintain a positive image. Public relations may involve
popularizing successes, downplaying failures, announcing changes, and
many other activities; but ethical P.R. practitioners can also convince
companies to work more closely with its various publics and form
win-win relationships. |
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A
publicist is
a person whose job is to generate and manage publicity for a public
figure, especially a celebrity, a business, or for a work such as a
book or film. Publicists usually work at large companies handling
multiple clients.
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